Utilizing our Adaptive Sequence Messaging* technology, we help you identify and target interested prospects and move them down the sales funnel.
Here’s how it works:
- Each email campaign has 4-5 “hot” links/buttons
- When someone clicks on one of these links, they trigger a series of follow-up emails with more info on their specific area of interest
- The system utilizes behavioral targeting – similar to how e-tailers like Amazon.com send follow-up emails to you about a product similar to one you looked at previously on their site
- The follow-up messages triggered by the “hot” links come directly from someone at the dealership, so the prospect can communicate “one to one” with you