Your Unsold
Customer Reactivation Checklist
Increase your dealership sales without adding expenses by using marketing automation from Cactus Sky. The Lead Igniter Program can deliver big results: increased email delivery rates, targeted engagement, real time clicker notifications, sales and service messages, and clear insight into what is – and isn’t – working. According to eMarketer, 86% of marketers said that marketing automation improved prospect nurturing.
July is the time to reactivate dead leads and drive sales. As you explore your digital marketing solutions, here is a 3-step checklist to follow to help you make an informed decision that’s right for your dealership.
Step 1
Reactivation Checklist
Use this checklist to ensure you have a starting point that measures results.
Enter Your Numbers
- Total Leads in CRM:
- Current Closing Ratio:
- Number of New Monthly Leads:
- Number of Salespeople:
Step 2
Are you currently using the following? (yes or no)
| Yes | No | Mass Email Marketing: send large batches of email, track and report on deliveries, opens and clicks; automatically send triggered email responses based on the recipient’s actions or behavior; and track clicks on specific links within emails. | |
|---|---|---|---|
| Yes | No | Email Deliverability: ensure your messages are being delivered and find fixes for low-deliverability rate. | |
| Yes | No | Forms: Place forms on your landing pages, microsites, on your website, and progressively collect information from visitors with each subsequent site visit. | |
| Yes | No | Mobile: optimize emails for mobile phones and tablets as well as monitor, test and react to how your customers interact with your mobile app. | |
| Yes | No | Personalized multi-channel campaigns: create a consistent, personalized 1:1 conversation with your audience based upon interest. |
Step 3
What are you looking to accomplish?
What are you looking to accomplish?
Ask yourself – what are you trying to achieve with Lead Reactivation? To start, identify and document your goals.
Enter your goals:
1.
2.
3.
Example Goals:
- I want to reactivate dead leads
- I want to generate more leads by increasing traffic to my website
- I want to increase my closing ratio
- I want to be able to integrate marketing automation with all of my current customers.
- I want to generate leads for my BDC
For more detail on what you should consider when selecting a marketing automation solution for your dealerships, please submit a demo request.