Dealership:
Multi-Store Dealership in Boston Metro
Summary:
Client originally exported a CRM database file with over 40,000 records.
Hygiene Phase 1:
Data was run through a hygiene service which flagged over 8,000 suspect records which were removed. Some of the more harmful records in the report include:
- Potential Spam Traps
- Bad domains
- “Screamers” (known abuse complainers)
Hygiene Phase 2:
An Opt-out campaign was sent which removed an additional 4,000+ records. The entire Hygiene Process left the client with a clean database of 25,000+ records.
Overall Engagement by Client/Device:
Mobile Engagement:
We analyzed the engagement metrics of the campaigns that were sent out over 60 days.
