Case Study: Data Hygiene & Analytics

Dealership:

Multi-Store Dealership in Boston Metro

Summary:

Client originally exported a CRM database file with over 40,000 records.

Hygiene Phase 1:

Data was run through a hygiene service which flagged over 8,000 suspect records which were removed. Some of the more harmful records in the report include:

  • Potential Spam Traps
  • Bad domains
  • “Screamers” (known abuse complainers)
HygieneReport Click to Enlarge

Hygiene Phase 2:

HygienePieChart Click to Enlarge

An Opt-out campaign was sent which removed an additional 4,000+ records. The entire Hygiene Process left the client with a clean database of 25,000+ records.

Overall Engagement by Client/Device:

MobileEngagementTable Click to Enlarge

Mobile Engagement:

We analyzed the engagement metrics of the campaigns that were sent out over 60 days.

DeviceChart Click to Enlarge