Client originally exported a CRM database file with over 40,000 records.
Hygiene Phase 1:
Data was run through a hygiene service which flagged over 8,000 suspect records which were removed. Some of the more harmful records in the report include:
Potential Spam Traps
Bad domains
“Screamers” (known abuse complainers)
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Hygiene Phase 2:
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An Opt-out campaign was sent which removed an additional 4,000+ records. The entire Hygiene Process left the client with a clean database of 25,000+ records.
Overall Engagement by Client/Device:
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Mobile Engagement:
We analyzed the engagement metrics of the campaigns that were sent out over 60 days.